8 Pillars - Pillar 0: 8 Pillars for Exponential Business Growth (Video) (Course Id 1163)

Business Management & Organization - Business Management & Organization for Course Id 1163

Jeff Borschowa has created a nine-part webinar series based on his book series, 8 Pillars for Exponential Business Growth. The introductory webinar introduces the concept of the 8 Pillars and offers a high level overview. The intent is that participants can attend the introduction in order to highlight specific pillars that they may wish to focus on next.

Inefficiency strangles business growth. Plain and simple, there are several obstacles that each and every bookkeeping or accounting business must overcome if they intend to successfully grow. This is an introductory webinar to implement the 8 Pillars for Exponential Business Growth in either an accounting practice or bookkeeping business. The 8 Pillars include:

1. Operational Efficiency - Rapid growth in a firm has an interesting way of revealing problems in the underlying business model. We will explore improving efficiency by digitizing data, implementing a project management mindset, automating workflow, and by determining if an alternative staffing model can assist you.
2. Marketing and Networking - Marketing encompasses all activities that encourage a prospect to contact you in the first place. Are you getting results for your efforts? Networking, when done correctly, can be a highly effective way to deliberately build your accounting practice with quality clients.
3. Sales - The sales process focuses on closing deals, signing up new clients, and maintaining relationships with existing clients. Basically, this is the activity that converts your marketing leads and prospects into paying clients.
4. Niche Development - Niche development is the intersection between marketing and sales and, arguably, the foundation for both. What is your ideal client?
5. Value Pricing - The traditional model of billing for services is based on a single formula: hours worked multiplied by an hourly rate is equal to the fee to be billed. This formula creates an inherent conflict of interest between you and your clients.
6. Technology - Technology offers some very exciting opportunities if leveraged correctly. Cloud solutions, in particular, offer opportunities for dramatic gains in efficiency and accuracy. By embracing cloud solutions and giving careful consideration to your actual Information Technology needs, you can see dramatic cost decreases and significant efficiency gains.
7. Value Added Services - Providing good services at fair prices will earn you trust and loyalty from your clients. The great news is you can leverage this relationship to identify client issues and offer more in-depth solutions.
8. Practice Management - The best run firms focus on key performance indicators in order to determine areas that need improvement. Monitoring business results and seeking improvement are critical aspects of working on your business.

The intent of the first learning webinar is to demonstrate the importance of the 8 Pillars to growing a bookkeeping business or accounting practice. We will cover details in subsequent webinars. We will also discuss action items that you can implement immediately in order to start building your accounting practice or bookkeeping business.

By the end of this business growth course, you will:

• Create an implementation plan for building your bookkeeping business or accounting practice based on the 8 Pillars.
• Explore exciting new technologies that you should leverage as your bookkeeping business or accounting practice grows.
• Learn the fundamentals to build a bookkeeping business or accounting practice specifically designed to undergo exponential growth.
• Learn how to find good quality clients that are willing to pay above-average fees.

We will cover each of these at a high level in this bookkeeping course & webinar. 

Video - NASBA QAS - Text - NASBA Registry - 1163

Course Learning Objectives

• Learn the importance of focusing on your business
  
• Learn tools that can drastically improve your efficiency
  
• Learn how to create and provide additional services for clients

Chapter 1 - 8 Pillars for Exponential Business Growth

Chapter 1 Review Questions